Positioning: ISTOÉ PLATINUM approaches luxury naturally.

Concept: It’s the most sophisticated, elegant and journalistic magazine to the class A. Every two months, with a 100 thousand issues printed, ISTOÉ Platinum presents the newest, rarest and most expensive objects of desire. Consumption, technology, art, culture, destinies and fashion are the subject of interest of those who know and want to know what is best and more refined in Brazil and around the world. From the fascinating private jet to the perfect trip, from the most recent branded perfume to an unforgettable vintage of a premier cru de Bordeaux, the subjects flow from the delicate board between luxury and exclusive.