Why IstoÉ Gente is the magazine for people endowed with entrepreneurial drive? For a very simple reason: IstoÉ Gente talks about people who are known for the things they accomplish, not for their names or the family they belong to. So, every week the reader has the opportunity to get acquainted with both the public and the private side of the lives carried by people who are distinguished only and solely for their undertakings.

IstoÉ Gente talks about people belonging to the artistic scenario, celebrities of the society, the sports, or people who are outsanding in politics or in the entrepreneurial scenario. It also talks about ordinary people who have become famous for having been involved in facts that are relevant exclusively from the joumalistic viewpoint. Showing many large and exclusive pictures, and using a serious but at the same time light and appealing language, IstoÉ Gente has an unique way of getting close to celebrities - but distant from sensationalism.

In short, Editora Três most recent weekly publication is probing, investigative, and inquisitive. A combination which, in a very short time (it was launched 1999 August), has already captured the public, also through the web. The magazine was born together with its own site, in a format similar to that as IstoÉ Dinheiro: www.istoegente.com.br.

It is impossible not get amazed and not fall in love with IstoÉ Gente.