Daring, inquisitive, ethical. Three words that portray IstoÉ - a combination of credibility and transparency that make it a unique publication. And it is due to this profile that magazine ranks among the ten major informative publications in the world, having a paramount importance in the history of Brazil and the Brazilian journalism.

It is not by chance, therefore, that the magazine has increasingly won the preference of readers and has recently been granted so many awards, such as the Esso Award.
IstoÉ was the only weekly publication to win the highest award granted to the Brazilian journalism in 1998. And this happened in two categories!

IstoÉ style is not limited to its strong commitment with ethics and with investigative journalism. The publication introduced in the country a pattem of working that favors dynamism and interactivity, in addition to giving a broader coverage to subjects such as behavior and technology. Committed to the future, IstoÉ was the first weekly Brazilian magazine to be available in the Web [www.istoe.com.br], providing almost 100% of its content free of any charge. In two years, the site has become an enormous success, receiving na average of 400,000 visits per month.

In order to follow and analyze so many trends, so many issues and so many reversals- usual in a period of seven days-, IstoÉ relies on a staff comprised by tenths of qualified professionals, true specialists in their respective areas. These professionals are always ready to go in search of the most unexpected angle of the news, so as to offer its readers matters that combine completeness with originality. That is why IstoÉ is a mandatory reading matter for opinion makers in Brazil.

.