Positioning: the most combative weekly magazine in Brazil.

Concept: weekly magazine with general interest information targeting the adult reader. It’s on the market for over 30 years and it has been consolidated as one of the most influential medias on the country. It was the main character on political and social facts over the last decades and had an important role in Brazil’s re-democratization - in fact one of the pillars of ISTOÉ is to strictly stand up for the Democratic State of Rights. The magazine is characterized by an independent editorial line, never attached to economical or political groups. ISTOÉ privileges the reports and approaches the facts in a way that leads the readers beyond the news. For that reason, the magazine has been collecting along the years many exclusives on various editorials.

Sections/Editorial: ISTOÉ is divided in nine fixed editorials: Politics, Brazil, The Week, Behavior, Medicine and Well Being, Science, Technology and Environment, Economy, International and Culture. Besides them, there are fixed sections such as interviews of the red pages, political notes on Brazil Confidential and the exclusive cultural schedule on Em Cartaz. ISTOÉ starts to circulate on Saturday’s dawn.