The first and the exclusive Brasilian Weekly publication on business, economy and finance, in less than two years the magazine IstoÉ Dinheiro (Money) has became a reference for the journalism devoted to economy.

How has this position been achieved? In a scenario where quickness and efficency in taking decisions are key factors for closing businesses, dingier informs and updates the reader on the hottest news regarding macroeconomic changes, stock market indicators, investiments, company associations and expansions, and numberless news scoops.

On its first year of existence, IstoÉ Dinheiro was granted the following awards: About, Icatu, The well succeeded Fiat Allis, São Paulo Club of Creation, Bovespa (State of São Paulo Stock Markte) and Swissair. In other words, it has capturated the financial, the jounalistic and the advertising communities.

This achievement is based on strong pillars. The credibitity in terms of information is ensured by qualified editorial staff specialized in economic journalism; the language is light, so the reader does not get bored with the jargon normally used by professionals of the segment. The editing is supported by na agreement Blomberg Financial News, one of the major economyc news agencies in the world. The innovative aproach makes the subject “economic” as intersting culture, music or behavior.

The result is a publication enjoyed not only buy responsible businesspeople, but also by the best and the most interested students of economy. In addition, almost the whole content of the magazine is availible on-line at the address: www.istoedinheiro.com.br.

The seriousness originality of the publication IstoÉ Dinheiro are reflected in the higth level of the targeted public. Among five readers, at the least one is an entrepreneur, the other four are either company directors or executives..

That’s why, after only two years of existence, it could be said that IstoÉ Dinheiro is the main reference for the country’s economic community.