Positioning: the only weekly magazine exclusive for business and economy.

How has this position been achieved? In a scenario where quickness and efficency in taking decisions are key factors for closing businesses, dingier informs and updates the reader on the hottest news regarding macroeconomic changes, stock market indicators, investiments, company associations and expansions, and numberless news scoops.

Concept: exclusive information, decisive, fast and precise. It has been with this content that for a little bit more than 10 years ISTOÉ DINHEIRO magazine made a revolution on the economy publications segment in Brazil. Until then, a few people believed in a space for a weekly segmented product, focused on the economy news, business and finances. DINHEIRO innovated by showing that there was a demand for a media that treated those themes in an informative and analytical way. And refreshed the segment when approaching it through light and clear texts, with an easy language and edgy lay out, different from everything that was made of economy journalism until that time. The innovation walks hand in hand with the magazine since then. Along the years new coverage areas were incorporated to its original content with columns and sections focused on specific areas. It was the first economy and business magazine, for instance, to publish a style editorial, specialized in personalities’ news and companies from the high luxury sector. On social responsibility and sustainability areas it was also a pioneer with the column Empresas do Bem (good will companies).